Bison SoftPak cooler keeps ice for up to 24 hours in 120 degree heat. Wrapped in heavy duty 1000 denier vinyl. It's stronger than any other soft-sided cooler, tear resistant up to 375 pounds and UV protected to ensure it won't fade. Features nearly an inch of insulation to keep drinks frosty cold and an exterior pocket for dry items. Full color embroidery or heat press decoration.